How to Find Profitable Airbnb Markets in 2024

As an Airbnb investor in 2024, understanding the evolving market dynamics is crucial for identifying high ROI opportunities in the realm of short-term rentals. The landscape of Airbnb investments has shifted dramatically from the gold rush days of the 2010s to a more saturated and regulated environment today. This article explores the current state of the short-term retnal market, and actionable tips you can use to find profitable Airbnb markets in 2024.

Airbnb Market Overview: Then and Now

A decade ago, simply listing a property on Airbnb could yield substantial returns as the platform expanded globally. However, the market has matured, and saturation has become a significant challenge, particularly in popular U.S. cities like Phoenix and Austin. These cities exemplify the double-edged sword of high demand followed by an influx of listings, leading to a competitive market where not all hosts can sustain profitability.

AirDNA 2024 US Short-Term Rental Outlook Report

One of the best resources for real estate investors scanning for profitable Airbnb markets is the annual AirDNA STR outlook report. This year’s edition is full of useful tips and insights, so we highly recommend you check it out.

Click here to access the AirDNA’s US Short-Term Rental Outlook Report for 2024.

Navigating Post-Pandemic Changes

The COVID-19 pandemic brought unprecedented changes to travel patterns, benefiting domestic tourism and altering guest preferences towards smaller towns and rural escapes. This shift saw a spike in bookings across offbeat locations, with property owners experiencing increased demand due to the new appeal of secluded and spacious accommodations.

Despite the initial surge in bookings during the pandemic, the return of international travel and normalization of travel habits pose fresh challenges for hosts. Cities that once thrived on international tourists are now adjusting to the increased competition and evolving preferences, which may favor different types of accommodations or locations.

Legal and Regulatory Challenges

In major urban centers like New York, Los Angeles, and San Francisco, stringent regulations aimed at preserving long-term housing have put additional pressure on Airbnb hosts. These cities have enacted laws that restrict short-term rentals, imposing fines and legal challenges for non-compliance. For investors, understanding and navigating these regulations is crucial to avoid significant financial penalties and ensure their investments remain viable.

Economic Factors Influencing Airbnb Investments

Interest rates and inflation significantly impact real estate investments, including Airbnb properties. While inflation has shown signs of decline, interest rates remain high, affecting the affordability and profitability of purchasing new properties. Potential investors must consider these economic conditions when planning their investments, as they influence mortgage rates and the overall cost of borrowing.

Identifying Profitable Airbnb Markets

To successfully invest in Airbnb properties in 2024, hosts need to conduct thorough market analyses. This involves understanding local demand, occupancy rates, and pricing strategies. Markets with high occupancy rates and consistent demand, such as those near major tourist attractions or business centers, typically offer more stable investment opportunities.

Emerging markets also present potential for high returns. Areas experiencing growth in tourism, new business developments, or infrastructure improvements can offer new opportunities for Airbnb hosts. However, it’s essential to research and understand the specific demand drivers in these areas to ensure the long-term profitability of the investment.

Strategies for Success

Successful Airbnb hosts differentiate their properties through unique offerings and strategic pricing. Adding desirable amenities, optimizing listing descriptions, and employing dynamic pricing strategies can help attract more guests and maximize revenue.


Investing in Airbnb properties in 2024 requires a nuanced understanding of market dynamics, regulatory environments, and economic factors. By carefully selecting your market, staying informed on legal requirements, and employing effective property management strategies, you can navigate the challenges and capitalize on the opportunities within the evolving landscape of short-term rentals.

If you’re ready to upgrade to a tax firm that understands your business, my team would love to connect with you. Get started now by signing up for a one-on-one strategy session with a Shared Economy Tax pro to see how much we can help you save.

About the Author

Miguel Alexander Centeno

Miguel Alexander Centeno is an author, speaker, and tax leader at Shared Economy Tax. A former Big 4 tax manager, he represents taxpayers in all matters before the IRS, including the U.S. Tax Court. He has been quoted in the Wall Street Journal, Fox Business, and MSNBC on tax related articles and has testified before the U.S. House of Representatives as a part of hearings for the Tax Cuts and Jobs Act. A father of three, Miguel is an avid acoustic guitar player, gravel cyclist and once-a-week yogi.
More →